Web Stats 101 - Background
Web Analytics, commonly referred to as "Web Statistics (or Web Stats)", is the collection of data that is collected from your site and collated for reporting by providers in the form of "reports", or charts and graphs. The collection of this data is for the owner/operator of the website to be able to understand and optimize their website for a better and richer experience for the site's visitors.
Analytics is a critical source of information for any website owner/operator, which can be used to increase nearly all forms of online business. NextSTAT can help companies, both large and small, to understand where their traffic comes from, what it wants, and the failures in your site to provide it with what it's looking for. NextSTAT, at it's most basic level, provides the number of visitors, visits, and page views which it stores over time to gauge potential patterns and trends that, when identified as significant, can provide invaluable insight into how you can profit more effectively from your business.
Web Stats 101 - How Your Pages Are Tracked
Cookies are used to facilitate page path tracking and statistics on unique/returning visitors. They are not used to collect personally identifiable information about visitors. NextSTAT uses session and permanent cookies to help track your visitor's behavioral patterns through your site. Session cookies expire after a short time (usually no more than a coupole of hours) of inactivity, or when you close your browser. With most Internet browsers, you can block all cookies or receive a warning before a cookie is stored if this is a concern. It is also possible to delete all cookies from your computer's hard drive if desired. Many cookies can be deleted with no ill effect, as they are benign, but some will contain information that will make your subsequent visits to certain websites more useful.